Find clarity, build a business case, and launch your metaverse projects

Your "Aha" Moment Awaits

Gain the knowledge and confidence to design revenue streams for tomorrow's online economy
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Like the internet and social media before it, the metaverse represents the next great inflection point in technology that will declare the winners and losers of online business.

By breaking down the metaverse by its parts, including NFTs, user trends, business models, and more, Navigating the Metaverse helps businesses and creators discover their "aha" moment.

Silicon Valley leaders Cathy Hackl, Dirk Lueth, and Tommaso Di Bartolo bring their expert insights, rock-solid data, and user-friendly frameworks that get you past confusion and on to innovation that creates new customer connections and online revenue streams. 


"This reads like 'Ogilvy On Advertising' but for the marketing future. To understand the opportunities that await us in the Imagination Age, start with this book."
- Geoffrey Colon, Author, Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

An Essential Resource!

"Navigating the Metaverse perfectly encapsulates so many of the learnings achieved when sports marketing first hit the metaverse, especially our experience after launching football player NFTs into the metaverse. Cathy, Dirk, and Tommaso put together an essential resource for any brand or industry looking for inspiration and confidence to take the first step into the metaverse."
- Terése Whitehead, Vice President, Consumer Products & Strategy, NFLPA

In the Loop!

Stay up to date on the book launch and other insights from the authors

ABOUT THE authors

Cathy Hackl

Chief Metaverse Officer & CEO - The Futures Intelligence Group
Cathy Hackl is a globally recognized tech futurist and top business executive with deep experience working in metaverse-related fields with companies like HTC VIVE, Magic Leap, and Amazon Web Services. She’s the CEO of the Futures Intelligence Group, a leading metaverse consultancy working with the world's top brands on metaverse growth strategies, NFTs, gaming, virtual fashion, and how to extend their brands into virtual worlds. She’s a sought-after consultant, speaker, and media personality.

Dirk Lueth

Co-Founder & Co-CEO - Uplandme, Inc.
Dirk Lueth is a serial entrepreneur with multiple exits and the Co-Founder of Upland, the metaverse platform that is mapped to the real world. Dirk has held various executive roles within small and large businesses over the years, mentored dozens of startups, and has contributed to various projects in the blockchain and decentralized ledger technology space since 2011.

Tommaso Di Bartolo

serial entrepreneur - UC Berkeley Faculty
Tommaso Di Bartolo is a Silicon Valley-based serial entrepreneur with two exits and a Faculty Member at UC Berkeley where he lectures about Entrepreneurship and Innovation with a focus on Blockchain. An author, a tech startup investor, and a philanthropist in the future of food, Tommaso speaks seven languages and is a frequent keynote speaker who has taken the stage at renowned events. At Upland, he is part of the management team and responsible for Upland Business.

Are You Ready?

Available in hardcover and e-book

Audiobook and paperback coming soon
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Get Author Expertise Today

listen to Our Navigating the Metaverse podcast hosted by authors Tommaso Di Bartolo and Cathy Hackl for metaverse deep dives with brands and creative minds shaping the future of Web3 and the metaverse!
Bulk Ordering Here!

Navigating the Metaverse Podcast

Check out our Navigating the Metaverse podcast hosted by authors Tommaso Di Bartolo and Cathy Hackl for deep dives with brands and creative minds shaping the future of Web3 and the metaverse.

Get Author Expertise Today!
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